Title Marketing That Works

After a little work I've got all of my Title Marketing That Works social media marketing sites up and running and ready to share with you.

While I've always tried to be a leader in new marketing strategies and tactics for title companies and other businesses, it has taken me a little while to sort out what works and what doesn't in the Web 2.0/Social Media Marketing world.

From Wikipedia - "Web 2.0" refers to the second generation of web development and web design. It is characterized as facilitating communication, information sharing, interoperability, user-centered design[1] and collaboration on the World Wide Web.

We hear about Facebook and Twitter on a daily basis on the radio or television and from our kids, spouse, or friends. Is it really worth your time to use these tools to help your business by finding new customers and keeping to ones you have? Or are they just tools to suck up your valuable time and meet up with old high school classmates?

I also have the added incentive in learning about these marketing tools for a class that I teach at the University of Phoenix - Media and Advertising. Our last section is devoted to Web 2.0 and Social Media.

I'm going to give you a brief idea of each of these sites. If you want to learn more we will be having a FREE seminar in September where we will give you much more information.

Maybe now would be a good time to open an account on LinkedIn and get started. I recommend LinkedIn as a good place to start. I can be your first connection.

I've prepared a short video to show you how to set up your LinkedIn account. Just click here to go to the video.

Please feel free to call me with any social media questions you may have.

Facebook

Facebook is the most popular social media site for adults. There are over 250 million users. Facebook can be used for personal as well as business communications. I know several title companies that use Facebook to nurture current clients and prospects. I would like to invite you join us on Facebook just search "Title Marketing That Works" and become a fan of our page. We already have 50 fans.

LinkedIn

I feel LinkedIn offers the greatest opportunity to generate leads, nurture prospects, and nurture clients. Everything on LinkedIn is business. There are no photos of the new baby or the cruise. While joining is easy and free there are also a couple of pay levels as well. I would recommend a new user to start with the free level and grow into the $24.95 a month level. Join the “Title Company Marketers” group in LinkedIn.

Twitter

The jury is still out on my opinion of Twitter as a tool to market your title company. I recently spent 3 hours at a seminar about Twitter and the speaker got quite annoyed when pressed by a student as to how Twitter can help her business.

The point he was trying to make was Twitter is completely about relationships. And if you are interested in sharing your sometimes personal Tweets with the world or a certain subset then use it. I'm not sure you will generate any leads but it may be a good tool to develop relationships with your best customers.

Active Rain

I have the least experience with Active Rain. Active Rain is a real estate services business network. There are lots of real estate agents and mortgage lenders there. There are over 5,00 title company people already.

You should definitely be there. You get points that increase your visibility as you make posts to your blog. As a title company you may make blog posts with title company tips for real estate agents or mortgage companies. There are plenty of posts about how to use Active Rain. Start by checking one of those blogs out.