Title Marketing That Works

After a little work I've got all of my Title Marketing That Works social media marketing sites up and running and ready to share with you.

While I've always tried to be a leader in new marketing strategies and tactics for title companies and other businesses, it has taken me a little while to sort out what works and what doesn't in the Web 2.0/Social Media Marketing world.

From Wikipedia - "Web 2.0" refers to the second generation of web development and web design. It is characterized as facilitating communication, information sharing, interoperability, user-centered design[1] and collaboration on the World Wide Web.

We hear about Facebook and Twitter on a daily basis on the radio or television and from our kids, spouse, or friends. Is it really worth your time to use these tools to help your business by finding new customers and keeping to ones you have? Or are they just tools to suck up your valuable time and meet up with old high school classmates?

I also have the added incentive in learning about these marketing tools for a class that I teach at the University of Phoenix - Media and Advertising. Our last section is devoted to Web 2.0 and Social Media.

I'm going to give you a brief idea of each of these sites. If you want to learn more we will be having a FREE seminar in September where we will give you much more information.

Maybe now would be a good time to open an account on LinkedIn and get started. I recommend LinkedIn as a good place to start. I can be your first connection.

I've prepared a short video to show you how to set up your LinkedIn account. Just click here to go to the video.

Please feel free to call me with any social media questions you may have.

Facebook

Facebook is the most popular social media site for adults. There are over 250 million users. Facebook can be used for personal as well as business communications. I know several title companies that use Facebook to nurture current clients and prospects. I would like to invite you join us on Facebook just search "Title Marketing That Works" and become a fan of our page. We already have 50 fans.

LinkedIn

I feel LinkedIn offers the greatest opportunity to generate leads, nurture prospects, and nurture clients. Everything on LinkedIn is business. There are no photos of the new baby or the cruise. While joining is easy and free there are also a couple of pay levels as well. I would recommend a new user to start with the free level and grow into the $24.95 a month level. Join the “Title Company Marketers” group in LinkedIn.

Twitter

The jury is still out on my opinion of Twitter as a tool to market your title company. I recently spent 3 hours at a seminar about Twitter and the speaker got quite annoyed when pressed by a student as to how Twitter can help her business.

The point he was trying to make was Twitter is completely about relationships. And if you are interested in sharing your sometimes personal Tweets with the world or a certain subset then use it. I'm not sure you will generate any leads but it may be a good tool to develop relationships with your best customers.

Active Rain

I have the least experience with Active Rain. Active Rain is a real estate services business network. There are lots of real estate agents and mortgage lenders there. There are over 5,00 title company people already.

You should definitely be there. You get points that increase your visibility as you make posts to your blog. As a title company you may make blog posts with title company tips for real estate agents or mortgage companies. There are plenty of posts about how to use Active Rain. Start by checking one of those blogs out.

There is an online demo of the TMTW Sales Automation System tomorrow at 2pm EDT. Visit: http://www.acteva.com/booking.cfm?bevaid=177297 to sign up.

Seem like I've hit the wall again. I've made my home page for my browser my blog now so hopefully that will hit me over the head and get me to do more posts on the blog.

Doing some research on Web 2.0. I'm hoping the article will become a seminar for title companies and also for local businesses.

Nailta - National Association of Independent Land Title Agents - should we say "nailta"?

This new groups of independent title agents is meeting on May 17th in Atlantic City. Visit www.nailta.org to learn much more. I didn't re-up for ALTA this year as I felt small associate members were not being served. I'm looking forward to getting involved in this group. I've already sent my membership fee in and I've signed up to attend the meeting. I hope to see you there.

Here we go...

At 10:17pm tonight I decided it was time to do the blog.

I'm going to take the time to get this going. I'm Chris Ripley, developer of the Title Marketing That Works (TMTW) system for marketing and bsuiness development. For almost five years I have help title companies increase their sales and market their business. I've worked with over 250 different title companies, from 3 person offices to 12 marketing people in another office.

I've done one-to-one consulting gigs with 3 person shops to one title mortgage company with 31 representatives. We've developed direct mail pieces, banner ads, events, and other marketing tactics for title companies, one hosting 42 m,ortgage lenders at a mortgage marketing seminar presented for a consulting client.

We also help title companies automate their marketing efforts. The Title Marketing That Wroks Sales Automation System (TMTWSAS) is a PC based marketing sutomation system. You can automate your lead generation, prospect nurturing, and client nurturing efforts, spending less time and getting better results.

TMTW also produces a wide variety of marketing education products for title companies. Live and recorded seminars plus the TMTW Monthly Marketing Newsletter (419 month) are the main products we offer. From the popular 30 Day Title Company Marketing Makeover and the comprehensive "Title Marketing for Settlement Officers" bring customers our tested solutions to you for the fraction of the price of the other products we offer.

You can learn much more about Title Marketing That Works at www.titlemarketingthatworks.com

I'm going to post here 2-3 times a week and also answer your questions. You can join us and post you own question or email me at cripley@smg2.com and I will post your question and hopefully provide you and the other readers.

So here we go. I said I would have this blog going by 12 midnight and I'm somewhat done and it's only 10:39.

Our next topic to discuss will be "Using Social Networks in Your Marketing: Web 2.0". If you have any specific questions on this topic follow the instructions above to get it to me.

Hooray!

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