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Chris Ripley
Title Marketing That Works, a division of the Strategic Marketing Group. 11668 Cygnet Drive Waldorf, MD 20601 301-638-4755 cripley@smg2.com www.smg2.com
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Chris Ripley in Ft. Meyers...
Thursday, April 22, 2010

I just got back from the National Association of Independent Land Title Agents (NAILTA) and I thought I would put together a recap of the event.

The Trump Marina hosted this years NAILTA convention. The hotel is about 25 years old and shows its age a bit. The rooms are clean and other than the strong smoke smell from the gaming halls it’s a great place to have the conference from an exhibitor’s point of view. You can park near the hotel and easily carry your collateral to the room without difficulty.

The audio on these recordings is a little rough.



I can honestly say all of the speakers were very good. While I always want to learn more about the industry, I think everyone would agree these events can sometimes be used as a cure for long-term insomnia.

Regina Lowrie's keynote brought me up-to-date on the current state of the mortgage industry, the financial engine that drives our industry. She’s deeply connected to the politics of our industry. While I don’t always agree with her, her knowledge is unquestioned.

Harvey and Michael Pollack gave us an in-depth discussion of the income and expense structure of a profitable title company and gave many ways to honestly increase your revenue. I'm going to see if they will allow me to post their presentation so you can see it. One of the big questions they discuss is how much you should spend on marketing. I’ll post the excerpt from my book on this topic in the next couple of weeks.

One of the highlights of the day was Rob Holman's discussion of the current legal environment of the title industry and why we need to have NAILTA. I've recorded almost all of Rob's presentation and I'm sharing it in this blog. If this doesn’t convince an independent land title agent to join NAILTA I don't know what will. All of my clients are independent agents. The survival of the independent title company is critical to the success of the business I enjoy. I'm going to work to help educate agents about this organization. You should consider joining NAILTA and also consider volunteering to help it grow.





The other highlight for me was Adam Leitman Bailey's presentation. While he focused on the new HUD-1, the piece particularly interested me (and should interest you too), was the provision lenders must include up to three estimates of closing costs from three different title companies in their good faith estimate. I’m going to develop a campaign for title companies to use to market to lenders asking them for the chance to be one of the three companies. I even discussed with Adam the concept of actually guaranteeing a lender you would always be within the 10% rule on a deal you were given the opportunity to be one of the three companies. This would help the lender feel more comfortable with their estimates and give you a foot in the door of working with the lender. This is what competition is about.

The final presentation included a Fraud and Risk Management session where agents could also get CE’s. There were some great title stories. I learned I need to stick to marketing, as I don’t want to be responsible for all of that money and with a daughter at the University of Michigan on out-of-state tuition I don’t have the $440,000 to cough up if someone does an electronic transfer from my escrow account to their bank in Nigeria. One of the tools title companies need to prevent this from happening is called “Rynoh” www.rynoh.com. If I were you I’d have Rynow.

And I didn’t forget to stop at the White House Sub Shop before I left Atlantic City. I saw Joe Frazier there once.

Sunday, April 04, 2010

Originally submitted at Staples

Prints up to 35 ppm (mfr specs) Up to 1200 x 1200 dpi resolution for 1200 Image Quality Duty cycle up to 50,000 pages/month Approx. 6.5 seconds to first page Duplexing Network ready Cable NOT included Small-workgroup network printing with paper-saving duplex


Toner Hog

By Marketing Guy from Waldorf, MD on 4/4/2010

 

2out of 5

Pros: Sharp detail

Cons: Too much toner used

Best Uses: Everyday documents

Describe Yourself: Heavy Duty User

Primary use: Business

This printer is a toner hog. And at $135 a cart I returned it for the $50 credit and bought the Brother 5370dn. I've used the Brother 5250dn for years with good results (I run a marketing business and I may print 1000 page a week).

While the copies were very good on the Lexmark, the cost of the toner makes the Brother (longer cart life and 3rd party carts available) a MUCH better choice.

(legalese)

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