About Me
- Chris Ripley
- Title Marketing That Works, a division of the Strategic Marketing Group. 11668 Cygnet Drive Waldorf, MD 20601 301-638-4755 cripley@smg2.com www.smg2.com
Go Sox!
Chris Ripley in Ft. Meyers...
Tuesday, January 05, 2010
I remember when I was trying to come up with a name for this company. I distinctly recall when I said “Title Marketing That Works” and knew that was the name to go with.
The reason I felt that way was my marketing strategies and tactics worked for title companies. We had gotten +6% response rates on direct mail pieces and I had several clients adding 2-3 new regular clients a month. So often I heard from title marketers the frustrations they had coming up with a message to get a decent response form their prospects. Many companies just gave up, knowing any money they dropped on marketing would be better used if it was burned - at least you would get some heat from it.
When we look at this statement - “finding strategy/tactics/offer that works for us” it’s easy to see why this earned the number one spot in our survey of the marketing frustrations of title companies. This statement covers it all - trying to find a strategy, usually the first thing most companies skip when they start a marketing campaign - what tactics should you use, and finally what offer should you use to get prospects to raise their hand and say they may be interested in working with you.
It’s going to take some time for me to explain how to solve this problem but I hope you will be a much better marketer when I’m done. I’m going to take each topic and dig deeper, presenting the problem and the solution. Going into this you need to understand the key element of each of the solutions is execution. Dan Kennedy, my marketing mentor (who is interviewed in the bonus included in this month’s newsletter) preaches “good is good enough”. Another way to look at this is to say “it’s better to do something than to do nothing”. The biggest failure is to do nothing at all.
Stay tuned for future posts on this subject.
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